Innovation, Marketing and Business Scales Search Engine

Welcome to the Innovation, Marketing, and Business Scales website. This site offers academic and researchers a range of scales or measures related to Innovation, Marketing, and Business to use in their surveys and experiments. Enjoy your free access to this site!!

Please watch the following very short video to understand how to use this site.

This is a Free limited feature website, which does not provide details of Items.

PLEASE INPUT YOUR CONSTRUCTS NAME IN THE SEARCH FIELD BELOW TO FIND OUT RELEVANT REFERENCES-(Please input one word in the search field for more results.)

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How to cite the scales of this website:

You should always try to read and cite the original work (the primary source). If it is not possible to do this, you have to cite the original as contained in the secondary source.

Your in-text citation should include both authors: the author(s) of the original source and the author(s) of the secondary source. For example, You can cite the scale of FRED D.DAVIS  in the body of your article in the following manner.   (DAVIS, 1989, as cited in Hasan, 2020).

In your reference list, you should provide the details of the secondary source (the source you read). In this example: the details of Hasan, 2020.

So, You can cite the scales of this site in the following manner.

Hasan, Rajibul. 2020. “Innovation, Marketing and Business Scales”, http://scales.rajibulhasan.com/.

For any query, please contact Dr Rajibul Hasan using the following link-